14-01-2021, 03:08 PM
Oh and I am always suspicious of anyone or any company who advertises themselves as award winning. Having been in marketing for many years, the one thing absolutely anyone can have is an award.
Easiest way is to be basically pretty good at what you do, apply to a local paper award, buy some advertising, a table at the award ceremony and voila you win and can advertise yourself as 'award winning'.
Once you get bigger you then can buy yourself a great sounding 'Frost and Sullivan' award. To get this you just need to self publish a press release saying that your thing is the best. Then you contact F&S and they offer you an award based on 'extensive research'. The catch is that you are not allowed to publicise that you have won unless you pay F&S for the copyright. F&S issue thousands of these awards every year and make a small fortune out of the con, charging on average about $15,000 for the right to say you have won a F&S award, with recurring charges once you are sucked in. Great money if you have no scruples.
Andy
currently supplying award winning honey
Easiest way is to be basically pretty good at what you do, apply to a local paper award, buy some advertising, a table at the award ceremony and voila you win and can advertise yourself as 'award winning'.
Once you get bigger you then can buy yourself a great sounding 'Frost and Sullivan' award. To get this you just need to self publish a press release saying that your thing is the best. Then you contact F&S and they offer you an award based on 'extensive research'. The catch is that you are not allowed to publicise that you have won unless you pay F&S for the copyright. F&S issue thousands of these awards every year and make a small fortune out of the con, charging on average about $15,000 for the right to say you have won a F&S award, with recurring charges once you are sucked in. Great money if you have no scruples.
Andy
currently supplying award winning honey
Enjoy yourself, it's later than you think!