A lovely Light Car cover.

[Mike Costigan]

... It is surprising that the deluxe models sold so well...

Human psychology! When William Morris introduced the first £100 Morris Minor in 1931 the Company was making just £5 profit on each car; fortunately the model was not a big seller, most people buying the more expensive de-luxe model at a rather higher profit level. But the cheaper car was a good advertisement to draw in the punters.