In the summer - Sevens at the seaside No.30

[Tony Griffiths]

In the summer - Sevens at the seaside No.30.  This illustration surely draws inspiration from the previous No.29 "perched-on-top-of-a-cliff" advertisement.

[Bob Olive]

Dad! Look, you know that little blue Chummy on the cover of the last issue?  Well it's down there on the beach, obviously they didn't put the handbrake on or leave it in gear... What a shame.

[Dave Mann]

That brief case should be a picnic hamper.

[Mike Costigan]

It is:

   

[Tony Griffiths]

That brief case should be a picnic hamper.

My thought exactly - but its shape does not seem to be that of a standard briefcase. Might it be a portable stove? Or, is Daddy going to keep working while the family have a holiday? Today, father would be clutching a laptop and a folding screen, printed with an office background, to prop up behind him on the beach.

[Mike Costigan]

That brief case should be a picnic hamper.

My thought exactly - but its shape does not seem to be that of a standard briefcase. Might it be a portable stove? Or, is Daddy going to keep working while the family have a holiday? Today, father would be clutching a laptop and a folding screen, printed with an office background, to prop up behind him on the beach.

No, it's a standard Sirram 2-place picnic set, first introduced in the mid-1930s and continuing into the late-1960s, initially with china crockery, later with plastic items.

[Tony Griffiths]

Great detail, Mike. Lots for sale on eBay, some in remarkably good condition: 

https://www.google.com/search?client=fir...5&dpr=1.07

https://www.ebay.co.uk/itm/335939988287?...ZF5Y8PB8QZ

https://www.ebay.co.uk/itm/267191340136?...1861513730

[Duncan Grimmond]

As a fully qualified sad old git I have a collection of 2 person and 4 person Sirram picnic sets. (c/w meths burners for the kettles) I must get them to an auto jumble unless anyone here is after one at a reasonable price...collection only as they are small to medium suitcase size