1912
Easter.A drive from Lands End to John O Groats July The Beaulieu Rally and a silverstone lap of honour. August a pilgramage to the birthplace at Lomgbrifdge |
All over Britain owners of 5,000 surviving Austin sevens and members of Austin seven clubs are celebrating the golden Jubilee of the worlds first and best loved baby | July 21 1922 50 years ago, Sir Herbert Austin unveiled a new revolutionary car, First of all the mini, designed to introduce motoring to the millions. The Austin seven
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1920 The war was over
The soldiers who survived it were home. Factories were changing over from guns to goods |
Motorcars were scarce and dear, Bought only by the rich.
Mothers took children shopping in the pony and trap. Bread winners went to
station or job by bike.
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Aspiring motorists of moderate means took sweethearts and
famillies for a spin in a motorcycle side car combination
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1921 the postwar boom had ended. Money was scarce, the
Austin motor company found the austin 20 -
Large expensive - difficult to sell, was nearly bankcrupt |
Licky Grange, Near Birmingham. sir Herbert austin, company founder, was working secretely at home on a new brain child. a motor for the millions | A company draughtsman S.R EDGE joined him after dinner, on the billards table they roughed out sketches for a new kind of car. to cost no more than a motor cycle sidecar. |
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1922 January
The Birmingham motorcycle club dinner, Sir Herbert Austin mad an unapplauded speech. " I can not imagaine anyone riding a side car if he could afford a car " |
July 21st
Claridges, He presented a car they could afford to the press, made under protest from a skeptical board. " It is a decent car for the man who can only afford a motorcycle sidecar" |
Correspondents gazed at a toy car. Just 8ft 8in Long, 3ft
10in Wide. Seating adults in front children behind, without a running board
or roof Cost #25 more than a side car 225 |
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1922 critical correspondents tried out the baby austin , It
handled like a real car. Reaching 53 mph doing 50 miles a gallon they reported favourably. |
1923 First production model The Tourer with running boards
added. 696 cc engine soon increaed to 747 cc Price reduced to 165
undercutting sidecars It looked small and cummblesome Became known as the Chummy |
April Captain Arthur Waite, Sir Herberts son in law took a
two seater version to Itally
entered for the cycle car prix at Monza and now it the baby was a champ |
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1923 Gordon england motor manufacturers and racing driver visited Sir Herbert | The result A single seater racer and in 1924 the Brooklands
Austin Seven
Guaranteed speed of 75 mph selling at 265 The cheapest racing sports car |
Cheap commercial versions soon followed a 2.5 CWT delivery
van for 180
The baby was branching out. |
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1923 The austin seven Tourer was the talk of
the motor show
The seven single seater taxi appeared at the commercial vehicle exhibition Not a commercial succes followed by |
1924 A new larger tourer with longer 0ft 2 in body. Higher hood greater backseat leg room and a real speed ometer leading to............. | 1926 The first seven saloon Built by Gordon England with a cellulose based fabric stretched over framework weighing 8 and 1/4 cwt costing 210 |
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1926 General strike Austin employees worked on
to produce the first standard seven saloons ay 169. Next year 150 The chummy was reduced to 135 The cheapest car in Brittain and ........................... |
1927 in europe A german from Gotha Waggonfabrik makes a BMW cars today. Agreed to manufacturer the Austin seven under licence as the Diki | Soon used by a sharp tongued agitator raising funds for a new political party called national socialists - Adolph Hitlar |
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1927 Dec 28 The fame of the Seven has crossed the Atlantic. Herbert Austin followed in the Aquitania to find a firm to build it in America | 1928 A seven driven by Edingburgh businessman George Simpson climbed Ben Nevis Britain's highest mountain. In 7 hours 23 minutes and returned the same day. | The chancellor Winston Churchill put a tax on petrol. 1 1/2
p a Gallon. Motoring costs rise. William Morris thought it time to reduce
them with another cheap baby. The Morris minor. The seven had a rival |
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1929 France Peugeot managing director Lucien
Rosengart, resigned to build the seven in France. "le Bebe " was shown in Paris. Police were called to control excited crowds. |
The British seven was improved Gunner Poppe London Welsh rugby captain drove it 394 miles from London to Edinburgh - on single track roads - in 10 hours averging almost 40 mph | 1929 Wilmington USA The American Austin motor co inc was formed to build the american Austin. Later named Bantam. With a steel body like a toy version of current big cars. |
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1931 The slump. austin seven sales still boomed. Helped by a new delux saloon to seat four adults with a sunshine roof and leather upholstery for 128 | 1932 The two seater was reduced to 105. second hand Sevens still serviceable could be picked up for 10 to 15. a "runner" needing a backyard overhaul for a fiver. | 1933 Tow New Zealanders Hector McQuarrie and Richard Mathews drove a Seven round the world, and made it world famous. The Japanese produced an imitation Seven called Datsun |
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1934 The last generation of Sevens, three redesigned
jewels, The Ruby, Pearl, and Opal. With new radiators and sweeping lines, and a new low price for the opal two seater of 100 The family was almost complete |
1935 The motor show another rival made its bow the
new Ford 9 Priced at 100 for a four seater saloon. The sevens days were
numbered.
1937 delux ford saloon |
1939 The Austin 8 was born The seven was killed off. It had begun as a freak, given half a million people the chance to own their first car an changed from a joke to an institution |
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